A pop-up store designed for the O.U.i Paris perfumery
O.U.I Paris is a high-end perfumery brand entirely created in France and present in the hearts of thousands of Brazilians.
The pop-up store was designed for Christmas 2025, drawing inspiration from one of France’s most iconic symbols:
the boulangeries.
Challenges
Create a boulangerie that reflects the identity of O.U.I.
Implement physical retail for the brand for the first time.
Combine perfumery and food within a compact 40m² space.
Generate buzz and drive traffic to the pop-up store in a high-end shopping mall in São Paulo.
My role was to create the visual concept and design the entire space in 2D, incorporating elements inspired by French architecture.
I had the pleasure of creatively leading the project’s design, working in collaboration with the O.U.I team and the Just Live team.
TEAM
ÉBILA MADEIRA - DESIGN LEAD
MAJU LOPES - HEAD OF STRATEGY
FRANCISCO MARIANNO - PROJECT MANAGER
EASY - SCENOGRAPHY
